By Sainani G. (ed.)
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The discussions revealed how participants linked varied acidity levels to a variety of different fruit juice brands. The fruit juice brand had a strong influence on the purchase decision across all UCD interactions. Participants associated certain brands with perceived higher quality cues. Brand proved to be a key purchase cue and participants tended to be brand loyal, which may impact on the commercial success of new brands targeted at this segment. 3 Attribute 3: product concept packaging For Group 1, tetrapak cartons were chosen as the packaging format.
The juice product can be taken at any time of the day and all throughout the year. It fits any season. (G1: F: 55–72). Food storage and food preparation requirements emerged as key design considerations. Juice was considered to be a convenient product which was easy to store in the fridge and did not require further preparation or cooking. Additionally, participants described juice as being an easy to digest beverage. Similarly, both soup and dairy yogurt carriers were described as easy to digest foods throughout the eight interactions.
A large part of the population is incapable of, or resistant to swallowing pills. Additionally, many consumers are looking for convenient options, so consider alternative delivery forms including powders, liquids, RTDs, and fortified foods and bars to increase product adoption and continued use. 3. Provide clear messages, clean labels. The increase in mainstream consumer awareness is a major growth opportunity for companies to expand their sports nutrition offerings that cater to specific preferences and requirements, including products that are gluten-free, dairyfree, vegetarian, and non-GMO.